Qualitative market research is a method used to gather insights into consumer behavior, preferences, and perceptions through non-numerical data.

Types of qualitative market research include:

1. Focus Groups: Small group discussions guided by a moderator.

2. In-depth Interviews: One-on-one conversations for detailed insights.

3. Ethnographic Research: Observing consumers in their natural environment.

4. Observational Research: Watching consumer behavior in real-life settings.

5. Online Communities/Forums: Engaging participants in online discussions.

Qualitative market research plays a crucial role in helping businesses understand their customers' needs, preferences, and behaviors, ultimately informing decision-making and driving business success.

For more about qualitative research, you can visit- https://www.qdegrees.com/services/market-research

Contact- info@qdegrees.com